How to turn a 12 page book into a 24 page marketing marvel!

July 1, 2021

Villanova – always innovative in their approach to everything – came up with a most unique recruiting tool. In the quest for effective returns with their print expenditure, they took a standard 12 page + cover brochure, and worked to create a split-page book that performs beautifully in the hands of their target audience. Cutting…