In fact, we are still printing for that very first auction customer. We understand the auction business, and we seek to do everything we can to contribute to our auction customer’s requests. It is our mission to print in such a manner that the images of lots create lust in the minds of potential buyers. The success of our auction houses is critically important to us, and we work hard to add value by establishing workflows that allow for changes up to the point of being on press. Those last incoming lots can make the sale!
We have set up photo studios for some of our customers and consulted on color management for accurate reproduction of auction items from paintings to furniture to works on paper to collectibles of all kinds. We have helped customers institute augmented reality with their print.