How to turn a 12 page book into a 24 page marketing marvel!
July 1, 2021
Villanova – always innovative in their approach to everything – came up with a most unique recruiting tool. In the quest for effective returns with their print expenditure, they took a standard 12 page + cover brochure, and worked to create a split-page book that performs beautifully in the hands of their target audience. Cutting the text in half, along the horizontal plane, and then cleverly binding it with a standard cover, the viewer can see a vast combination of statements Villanova wants to make to prospective student candidates. The finished work engages the viewer and gets past any initial cursory overview and takes the reader deeper into the Villanova experience. Effective print for real results.